An extraordinary process has been unfolding over the past six months in Benalla, culminating in the creation of a new digital response to boost youth employment.
A core group of twenty-two local students aged between 11 and 16, supported by Tomorrow Today Foundation, explored local issues that were pertinent to them. They then participated in sessions with top Australian digital company Seer Data and Analytics to ‘think outside the square’ and identify possible digital solutions.
“The bigger process involved consultation with close to 300 students as ideas were floated and assessed,” said Sally Matheson from Tomorrow Today. “There has been an outstanding commitment to explore and learn. It has required team work, communication and problem solving skills as well as digital literacy,” she said.
The issue considered most suited to a digital solution was the difficulty experienced by 15 – 24 year olds in finding jobs, work placements and volunteering opportunities. The twenty-two strong group of 11 – 16 year olds worked with some of Australia’s top digital designers to co-create a website that is easy and useful from an employer’s perspective. The website was market tested on willing employers and supporters recently. “Every one of the 11 – 16 years olds participated in the pitch and live demonstration of their website and received feedback which is being acted on. There was great enthusiasm for the product, which is now being finalised.”
“Benalla’s young people are so inspirational and talented. They are proud of the product they have created. With sound marketing, local business support and more team work it will benefit so many in our community. What a great group of dynamic and forward thinking young people!” said Ms. Matheson.
A marketing strategy is currently being developed by these young entrepreneurs with a plan for the website to go live in May.
For all 11 – 16 year olds who missed out on the first round of digital awesomeness, take heart. Another program will be run in 2019. Contact Tomorrow Today to register interest 5762 1211.